Brand Loyalty Explainer

An internal animation for a corporate client on customer loyalty and the changing habits of spending.

My challenge in this work was to illustrate and animate a segment that would slot into a longer 3D piece. This 2D style and palette was chosen to contrast the glossier 3D scenes whilst still feeling cohesive. The segment also had to move from the sepia toned opener set in the past to the rest of the film set in the present day in full colour.